Real talk about winning at 海外 社 媒 运营 today

It's one thing to talk about 海外 社 媒 运营, but actually building a following from scratch in a market you didn't grow up in is a whole different beast. You can't just copy-paste what works on WeChat or Xiaohongshu and expect the world to fall in love with your brand. The internet is global, sure, but the way people hang out on Instagram, TikTok, or LinkedIn is incredibly specific to those platforms. ...

February 12, 2026 · 6 min · Teddy Jocelyn